Friday 9 April 2010

4. Heineken Walk-In-Fridge


This is one of my favourite commercials. It is quite old now but people still like to watch it again and again. Since I’m interested in advertising I like to analyze the way an ad is supposed to influence the audience and if it is successful.


In this case the advertisers want to show women how good Heineken beer is by comparing it to walk-in closet (which is every woman’s dream) and in the same time attract the attention of men with the same comparison which is ironical in a way. The ultimate goal is to make the audience believe that full fridge with Heineken is better than new house with a walk-in closet. And the advertisers do it gracefully with a nice dose of humour.


I have heard comments about this commercial that finally we know what can bring men to tears, tears of joy. :)

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